Welcome Rich Westrup, our new Head of Sales

We're delighted to announce that Rich Westrup has joined 365AF as our Head of Sales.

Rich takes the lead on our sales team, overseeing how we support UK businesses from the first enquiry through to drawdown. His appointment reflects our continued investment in the people and service standards that set us apart.

A track record built on relationships

Rich brings a reputation for putting clients first. He understands that behind every funding request is a real business with real deadlines — a vehicle that needs replacing, a piece of plant that unlocks a new contract, or a cash-flow gap that has to be bridged this week, not next month.

That mindset sits at the heart of how he leads: fast, honest answers; finance structured around the business, not the other way round; and a team that stays close to every deal until the funds land.

What this means for our clients and partners

Under Rich's leadership, our focus stays exactly where it should be:

• Speed — initial decisions in hours, not days, across our panel of 20+ specialist UK lenders.
• Clarity — straight-talking advice on which structure (hire purchase, finance lease, refinance or a business loan) actually fits.
• Partnership — a dedicated desk for introducers and brokers who want a funder that protects their reputation with every referral.

"Every business deserves a finance partner that moves at the pace they do. My job is to make sure 365AF is that partner — quick, transparent, and genuinely on your side." — Rich Westrup, Head of Sales

Get in touch

Whether you're a business owner planning your next investment or a professional looking to introduce clients, Rich and the team are ready to help.

Speak to our team →.